Branding an authentic book to maintain messaging endurance is a brand messaging talk title blog from Brand Messaging and Optics Strategist Loren Weisman.
Branding an authentic book. Talk Title.
The Talk Title Description for Brand Messaging Strategist Loren Weisman’s talk called Authoring the brand of your book. The root of the talk discusses how authors, literary agents, and publishers can take more proactive approaches to forming the brand of a book prior to its release to help launch it and maintain messaging endurance by building the brand of your book for the best organic exposure and promotion.
Take the time to focus on what you authored to showcase your authority over just bragging about being an author to build your popularity and engagement.
Download the four-page PDF for the Authoring the brand of your book
Talk Title here:
Brand Messaging Talk Title Download
Anyone can publish a book.
Anyone can be an author.
But, not everyone has the authority, authenticity or expertise.
Building the brand of the messaging of your book for the greatest exposure and engagement
Branding and messaging tend to be some of the last thoughts on any writers mind as they are penning a manuscript.
However in today’s market, having a book that is aligned with an organized brand messaging strategy and content plan allows for better marketing and promotional opportunities including sales, exposure, and organic media awareness.
The core touch points go beyond the promotion of the book, they focus on the sharing of what the book is about, the author and the elements to allow for an enduring effect that will continue to engage those that have already bought the book, while drawing in those that haven’t.
Authoring and branding an authentic book. Talk Title Description
From initial decisions ranging from cover art to logos, quotes to chapter titles and layouts that align with the marketing content, this first stage of organizing can make later stages flow with a momentum that can reach a wider range of people with a lot less effort and expense.
By creating the larger brand picture as the picture of the book is coming together, it assists any book in any genre with greater exposure.
This also allows you to stand out in a sea of false books and writers who are only using a book to promote themselves with out the authority or information to help the readers.
Many of these elements can be added as well to a completed book too!
Authoring the brand of your book takeaways
In this workshop, I will share/takeaways
- What is in a name or chapter title?
- Why are pull quotes so effective for marketing?
- The three-audience marketing plan.
- “Not everyone has a book in them.” and why
- Expanding the stories to cross-market the book.
- The editorial calendar approach.
- Easter eggs and how useful they can become.
- Pre-emptive marketing with fun foreplay hype that connects.
- Plagiarism or close call adjustments before publishing steps.
- Video applications and I am not talking ads!
- Audiobook extensions and expansions. Lolly, Lolly, Lolly, get your ISBN’s here!
- Multiplying the products and the presence
- Maintain messaging endurance and engagement with people that already have the book.
Speaker and Presenter: Brand Messaging Strategist Loren Weisman
Loren Weisman is a messaging and optics strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for FSG Messaging and Optics. He also the host of the brand messaging podcast; Wait What Really OK.
Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends, allowing for the most effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans.
Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. He wrote both “The Artists Guide to Success in the Music Business” (Greenleaf Book Group) and “Music Business for Dummies” (Wiley & Sons).
Shifting to TV production as well as authoring a few books on the music business, Loren gravitated toward the strategic production elements as much as he did the psychological ones. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience.
Loren’s speaking and talks focus on the brand messaging strategies, marketing perceptions, audience optics and authentic engagement methods.